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Services

Strategy & Business Design

Strategic options definition. Our team can align your stakeholders’ expectations around future development, run assessments of the current competitive landscape, benchmark your performance against best and average players, identify the key trends that shape and influence the future of your industry, and, together with your team, develop strategic options relevant for your company.

Analysis, Prioritization and Strategic choice. We deploy benchmarking, modeling, market research, risk valuation, and other techniques to evaluate and select the strategies that would work best for your company. The result of our analysis effort is a concrete strategy with measurable goals, requirements and plans.

Implementation support. Bad planning and poor control during the implementation stage can kill even the best strategy. To assist your company during the implementation stage our team will prepare actionable implementation plans with clear responsibilities, develop KPIs and motivation systems, define gaps in competences and the ways to fill them, set up controlling tools, develop communication materials tailored to your organization and its change readiness.

Establishing a successful operation in the US requires extensive knowledge of business, cultural, regulatory and economic environment. Our team of multidisciplinary experts provides over 40 years of experience and a deep understanding of all these factors to help develop a successful market entry strategy for your organization.

Our services allow you to minimize the upfront investment, overcome the need for high additional fixed costs, and avoid making costly or potentially damaging mistakes.

We collect intelligence from your potential customers and competitors to establish a true and independent picture of the market so that you can base your strategy on hard commercial facts.

We analyze partnership opportunities, Intellectual property and identify and prioritize potential market entry strategies and develop and plan potential business models.

Note: We do not provide formal advice on legal, tax and accounting.

We help companies to find the right answers on what, how and to whom companies sell their products and services and what operations support these efforts by designing a holistic business model that enables success on the selected market.

We cover the areas of customer insight, segmentation, target customer experience, value proposition and competitive advantage, target product portfolio, multi-channel strategy and channel optimization, sales force effectiveness, pricing and profitability

Innovations

We help companies to identify and seize growth opportunities and to improve their business performance through innovation in products/services, processes and business models.

We cover existing and emerging trends, growth opportunities in the new customer segments, underserved customer needs, new technologies enabling new customer experiences, value-chain disruptions and integrations.

We utilize Design Thinking approach to come up with new products, services and customer experiences. We design the enabling processes, systems, organizations and capabilities required to execute the intended changes

Innovations portfolio management. We establishing the methodology and the internal process of identifying and selecting of innovative growth and improvement ideas, transforming them into projects and managing their implementation.

We commonly use the design thinking – a human-centered, possibility driven, option focused and iterative approach – to handle problems, generate new opportunities and design new businesses. We start with deep exploration into the lives and the problems of the people we plan to generate value for by recruiting users who match with your targeted audience from different customer segments, study their incentives and behavioral patterns while interacting with the product and collect feedback. We adopt market research methodologies that are qualitative and empathetic, helping to uncover unarticulated needs and engaging others in co-creation. We frame a problem, generate multiple options to be further prototyped and tested in the cycle of real world experiments to see which of them meet the defined design criteria and learn what works.

The world is undergoing continuous changes, thousands of innovative companies and startups release new digital solutions every day, which makes it almost impossible to navigate without professional knowledge and expertise. We offer our clients in-depth market overview to identify best-in-class innovative products, solutions, services and companies that could be used or connected with in order to achieve business objectives, ranging from digital strategy to specific operational need.

Digital Solutions

We set a powerful vision for your brand; develop the ideal tone of voice, brand content and messaging hierarchy. Looking deep into your brand’s DNA, we define its personality and social style through understanding your target audience’s psycho-demographics, product needs, attitudes and behavior.

We visualize your brands unique identity, design logo, brand attributes, brand books for digital and non-digital presence.

We design and optimize the ultimate in user experiences (UX) and user interfaces (UI). We define interaction models, user task flows and set specifications for you, share different scenarios, wire frames and screen designs for your input, and then incorporate visual identities to create the full, end-to-end user experience.

Web and mobile development. With a deep understanding of actual business requirements, customer engagement and consumer digital experience, state-of-the art site design, we conceptualize, develop, test, roll-out and offer continuous enhancement to responsive design across all platforms and devices.

Content Management Systems. We adapt enterprise CMS solutions to ensure tailored, long term and sustainable use. We manage the transition fully, localizing different vendors such as WordPress, Adobe AEM, Drupal and Sitecore.

Corporate Video Production. Our video experience includes developing content for company overviews, events, internal communications. We offer photography and video services, including 3D and animation services.

Innovative technologies. Based on your business objectives we discover how to implement the most advanced technical developments, from Chat Bots to VR / AR, big data innovations and beyond.

Digital research. We analyze digital discussions among your target customers and influencers, perceptions, behaviors and digital environment of your brand and category. Frequency, context and brand discussion, word and content associations all provide actionable, on-line consumer segmentation.

Brand’s digital performance. Audience size and profile, community responsiveness and sentiment analysis, traffic and engagement.

Route to search. One year master plan for your brand. We will map your category based on current search patterns; identify major search groups to analyze; determine your search visibility (SOV) compared to other category players, and then develop your customer’s search journey.

Search Optimization. We use analytics to determine the hundreds – sometimes thousands – of words needed, and then acquire relevant organic listings and combine them with our process to ensure long-term, high-visibility among your target audiences. We help our clients devise, implement and fine-tune paid search campaigns as part of an integrated media plan, including mobile paid search, ad extensions and shopper campaigns.

Social Media Management. Brand’s social voice and interaction, social campaigns fully integrated with all audience touch points, key influencers,

social KPIs, data and the tools to analyze it.

Content. Editorial services, Copyrighting, Content localization, Specialized content development

Process Excellence

Existing operational strategy evolution. Business is constantly changing, and sometimes no one within the company can explain why minimum raw materials supply is required at level X, while statistics support the hypothesis that it could be halved. We run a holistic review of the current client’s operational strategy. Together with the client’s team we look at all parts of supply chain, starting with R&D and procurement and ending with distribution to the end users.

Operational strategy replacement/ changes to support new strategy. We design optimal operational strategy, assess capital requirements, oversee potential risks, recommend outsourcing options, etc

Our approach represents a combination of rigorous analysis (e.g. best-in-class benchmarking), deep industry and functional expertise, and joint problem solving with client management to develop the solutions that make practical sense.

Through extensive market research and internal information analysis, we evaluate your current production and sales performance, estimate the potential and capital requirements for current product portfolio sales growth

Based on your company’s performance improvement targets our Lean Six Sigma Black Belt practitioners can assist you in various types of LSS initiatives –

Process improvements to identify and reduce waste, defects, cost or to speed-up and streamline your processes, improve other quality metrics;

Kaizen projects and Quick Wins;

Design to Six Sigma to create processes from scratch that would avoid waste, ensure quality control and meet customer and business requirements;

Continuous Improvement Infrastructure implementation. We help you to transform your organization into self-improving and innovating organism by designing the enabling processes of generating improvement ideas and managing improvement projects, supporting organization, capabilities, motivation and change management tools.

Market Entry Acceleration

Market research, Customer development and sales tests, Product-market fit.

Business environment analysis and potential partnerships.

Business plan, Financial modeling, Investor presentations.

Pick-up location, choose business structure, choose name and trademarks research.

Assistance in company registration, tax IDs, licenses, permits, opening bank account, getting business insurance, immigration, understanding legal environment and compliance requirements,

Selecting of services providers for finance and taxes, telecom, payroll, insurance, reporting, marketing and sales.

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